Lon Safko’s hard work is coming to fruition. The Social Media Bible will be available from early May 2009 and I recommend you getting a copy. The book is a truly collaborative effort from all the key influencers and shapers of web 2.0. In the research of this book, Lon has published regular audio interviews with the social media thought leaders for free on iTunes. In theory I don’t need to buy the book because I’ve listen to so many of his podcasts, but frankly the interviews were so useful I want to see them again in print in case I missed something and to make a donation to Lon’s work.
The book and ethos of Lon’s podcasts are aimed at those who are new to web 2.0 and those who want to learn more. If the audio interviews are anything to go by, this book will be a very useful resource for the next 12 – 18 months. You’ll learn how to get to grips with the general philosophy of social media, plus learn about the various tools available and select which ones best suit you or your organisation. Most importantly though, you’ll hear repeatedly about dynamic individuals who took risks and embraced a new way of engaging with their audience, with success.