Learning curve

Campaign Commander: your social media secret weapon

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Want to have better control over your social presence on the web? Or perhaps you are already overwhelmed trying to keep track of conversations and content across platforms?

Well the team at ZN.be have a secret weapon – Campaign Commander. It’s a content management and statistics gathering tool. We use it to manage social media activity for various clients as well as the agency. It helps us not only be effective with time management but churns out some great statistics.

Recently Campaign Commander contacted ZN to capture our views of their tool on camera, so here follows a quick one and a half minutes by CEO Nicholas Brooke who introduces the company’s communication services, followed by yours truly talking about the value of the tool itself.

 

Written by Helen Dunnett

January 16, 2012 at 9:22 am

Cross post your content and keep Mr SEO happy

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Do you cross post content? By this I mean you write content on site A and you word-for-word copy it to another site where you are also present… I’m going to confess that I have only just found out that this is a bad idea and will damage your search engine visibility. Here’s why:

a) Search engines are programmed to dislike duplicate content.
b) You are creating unnecessary competition with yourself. Potential visitors will have to make a choice on link they find, and they’ll most likely select the one higher up the search results. So if you added a personal blog to a community of blogs, the community blog will probably be higher up on the search results and therefore winning the visitor’s click.
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Written by Helen Dunnett

January 12, 2012 at 7:31 pm

Posted in Best practice, Blogs, content, SEO

Tagged with , ,

Interesting Windows Phone review in Guar

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Interesting Windows Phone review in Guardian. After trying it on an HTC + a BBerry, if iPhone was a man, I’d marry him http://ow.ly/8ey4u

Written by Helen Dunnett

December 31, 2011 at 10:55 am

Posted in Uncategorized

opps! Nissan crashes into social media storm

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Well social media channels can only be as smart as the people who use them http://ow.ly/7DO1a

Written by Helen Dunnett

November 24, 2011 at 9:44 am

Greenpeace strikes back at Volkswagen

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Cross posting from ZN.be

Have you been following the Volkswagen vs Greenpeace ‘Darth Vadar and the Empire Strikes Back’ saga online? It all started at the end of June this year.

No? Ok watch this video first…

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Written by Helen Dunnett

September 26, 2011 at 10:31 am

Square your QR code

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Cross posting from ZN.be

At a recent event, I was delighted to see most of the exhibitors had QR codes on their display posters.  A what I hear you cry?! A QR code or Quick Response code is this strange square image on the left here. QR codes are two-dimensional bar codes, which can hold way more information than a standard bar code. You can scan them with an app on your smart phone. I use i-nigma, a free one I found on the App Store.

So of course with phone in hand, I had a go. Admittedly I’m a bit of a geek, so I found it really exciting to scan a code and see where it would take me. The exhibitor’s chose to direct traffic to their websites, rather than invest in dedicated landing pages. This is totally understandable because QR codes are a bit ahead of the curve in Brussels and not many people will know what to do with them. However it got my mind racing. So here’s my two cents worth on what you could do with this kind of technology.

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Written by Helen Dunnett

September 13, 2011 at 7:07 pm

Doh! messed up my blog layout

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Apologies if you come to this blog and you don’t see any info about the author… I’ve messed up the layout (again). I’m Helen Dunnett, you can find me on Twitter @hdunnett and LinkedIn /helendunnett

Written by Helen Dunnett

July 17, 2011 at 11:23 am

Posted in Blogs

Frustrated with socialist Europe

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Can’t help laughing to myself, or more like laughing at myself these days at my blind naivety and detachment from reality… the good news is that the reality has been well and truly rammed in my face this week.

For one client, over the past couple of years I’ve been learning and writing about the frustrations of European business start-ups who are held back by national and/or European legislation that prevents them from growing. I’ve listened as European-based start-ups have highlighted the big differences between the energy and flexibility of Silicon Valley compared to the risk-adverse, worker-centric Europe.

Those frustrations have all been quite theoretical to me, until now. Now I want to grow a business idea. I don’t know if it’s going to work, but I’m prepared to give it go. I’ve decided to invest in some extra help as I’m already pretty busy, and “Halleluiah!” Read the rest of this entry »

Written by Helen Dunnett

July 17, 2011 at 10:44 am

My day job is full of content

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You know what? I spend a lot of time writing these days. Who would guess looking at my blog, and what’s more, I have found out that I love writing (blogs). Only wish the blogging-style had been recognized xxx years ago when I was taking my English language exams. Yet you don’t see this Learning Curve blog being refreshed with new content much. And I can tell you for free that my blog has zero SEO credibility. So what’s happening?

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Written by Helen Dunnett

June 27, 2011 at 1:29 pm

Posted in Blogs, Communications, content

Tagged with , ,

The key to search engine optimization (SEO) success

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Which every way you approach search engine optimization (SEO) to increase your longterm position in Google, I believe it finally boils down to one thing – you need to publish a regular amount of good quality content that is relevant to your target audience.

You can waste money rebuilding your website every two years and simply reposition the same old boring content, I know many who do.

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Written by Helen Dunnett

March 19, 2011 at 9:02 pm

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